Oulu consists of the cultural life of a modern business and tourism city, it also has extensive shopping opportunities as well as the northern arctic nature exoticism. The uniqueness of the city is based on the fact that the hustle and bustle of the city centre areas, for example, make it easy to deviate to the peace and the greenery of the park, the sandy beach or the frozen sea. Oulu holds several of Finland’s largest music festivals and art events annually, which punctuate the cultural life of the city of Oulu, making it a vibrant year-round tourism city.